The main aim of this rebrand was to try and modernise Luxury Jersey Hotels, with a new logo and new brand and to try and appeal to a younger demographic and entice them to visit Jersey.
The logo was meant to be very simple and evoke classic hotel logo designs yet retain a sense of modernity. The focus was to be more on ‘luxury jersey’ rather than hotels as the new brand was positioning itself on selling the island.
We had such a large range of beautiful imagery at our disposal that the website was mainly to showcase these as much as possible. We used large, image driven website banners wherever we could, whereas the print materials were designed to be very simple and clean so they still retained that touch of elegance.
The website was designed and built to be responsive, and extremely flexible to the clients needs. This is a website that will be changing frequently and the client needed the flexibility to change content easily.
We set out to drive new visitors to the island of Jersey and show it in a new light, it really is paradise on your doorstep.
To create a brand identity for a consortium of Jersey Hoteliers to help sell the island of Jersey to the UK market. A website and print materials are required too.
In 2017 Luxury Jersey Hotels announced they had their best quarter ever, with help from marketing and this website.