This was a simple brief, to create a bright and colourful logo to raise awareness online and through social channels such as Instagram and Twitter. Accompanying this logo design, three labels would need to be produced to showcase the company's flagship flavours.
The logo was meant to be very simple and originally be designed for a stamp application. After we evolved the brand slightly, we decided to keep this approach as we felt it had the homemade, rustic look we were going for.
The brand was built on the philosophy of creating something from nothing, so we wanted to incorporate this into the design using materials found around the home and the brewing studio. Papers, waxes and inks were all used in this creation.