The goal of this brand design was to raise awareness to a small local company that specialises in making chilli sauces, jams and chutneys. We wanted the brand to be professional but still have a sense of flair and playfulness.
The logo was designed to be fairly flexible. Due to the wide range of use cases and sizes we wanted to incorporate a brand element to the design. We settled on the flame element which connotes the heat and intensity the sauces are known for.
The website was designed to be fairly simple as there was only a handful of products at launch, but had to be designed in such a way to be able to grow with the company.
Since creating this brand, Lakey's Originals has had such a wide impact on the Island it has been granted 'Genuine Jersey' status